Blooks

I can't help but feel silly when I write the word, but "blook" is a term that appears to be gaining legitimacy: there's even a blooker prize.

A blook, apparently, is a book whose contents were based on a blog. At least, that's how the Lulu blooker prize defines them. It seems to me that a serial novel published in a blog would be a great definition. The above-linked blook, Plague Zone, is by David Wellington, who seems to be after print publication, so he fits the Lulu blook definition pretty well.
There are, however, plenty of examples of web serials that might be called blooks - and often so call themselves.

On the other hand, maybe we need a better word (or words) for all of these things. Any suggestions?