Some good conversation going on here.
Basically, my take is that the "collective filter" idea as proposed by Lexy is spot on. However, it could be of great benefit to many individual writers (and therefore the web fiction community as a whole) for an editing process to be developed for writers of web fiction.
Yes, there is a certain level of community editing that occurs in the comments of the more successful serials, but small time authors never see it. And, anyway, those comments basically amount to copy editing, and what I'm suggesting is something different.
A good editor helps to fine tune and shape up writing in a multitude of non-grammatical ways. Editing can help an author recognize the relative strengths of his or her work, and how to push those, while minimizing the weaker parts of the manuscript.
Certainly, there are some examples of web fiction readership aiding an author in this way, but in my experience, this isn't the norm. Generally, the author gets some good copy editing alongside some crummy copy editing, and has to sort out the conflicting advice for themselves.
So, what am I suggesting?
I think an editorship collective could be an invaluable tool for web fiction authors. Perhaps the participants could be restricted to authors, or to writers, or other folks who put their words on the web, or perhaps anyone could participate. I certainly have neither the time nor expertise to coordinate something like this, but I would happily support any of you who chose to do so.
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